There’s a lot more to Polish model Anja Rubik than her sharp-as-knife pelvic bone that lured every pair of eyes at the 2012 Met Gala. Besides traipsing down the catwalk and lending her face to various designer labels, Rubik’s editorial skills—no pun intended—will be tested as she re-introduces 25 Magazine, a glossy inspired by the 1970s adult women’s erotica magazine Viva.
It has been two years since Rubik and then-future husband Sasha Knezevic took over the reins of 25, prompting a slew of excitement over what Rubik will bring to the table. With a powerhouse ensemble of contributors such as Annie Leibovitz, Eddie Borgo, Victor Demarchelier, Carmen Kass, Iman and Coco Rocha, resisting the call of Rubik’s version of erotica will be hard to resist.
Although 25’s theme revolves around sexuality and sensuality, Rubik said in an interview with Models.com that “the magazine approaches sex in an imaginative way and is filled with beautiful images, great fashion, and irreverent stories.” The magazine’s inaugural issue “is dedicated to the talent of female photographers and celebrating strong women,” said Rubik.
While Rubik seems to be heavily involved in the production of the magazine, she admits that modeling is still her main focus even though her job at 25 has taught her the values of teamwork, and the importance of choosing “the right girl for the right story.”
Debuting on May 23 in Cannes at a party in Pierre Cardin’s mansion, 25 Magazine will be available online and at Collete, Corso Como 10 and select locations in New York. Adding excitement to the re-launch is a series of teaser videos fronted by Abbey Lee Kershaw. The videos were made by Santiago and Mauricia Sierro, and carry equally controversial titles—Lick, Kiss, Eyes and Smoke. Below is the Lick teaser video, a visual preview of what we can expect from 25.