Barneys brings beloved Disney characters and fashion personalities to life in ‘Electric Holiday’ campaign
Posted by on November 12, 2012 | 1:42 pm EST

Barneys and Disney, both equally commanding juggernauts in their respective industries, have collaborated for the specialty store’s holiday windows in Madison Avenue, churning out an imagery that promises to be the most intriguing and amusing yet. First word of the news trickled to media outlets in August but the gravity of their endearing holiday campaign called “Electric Holiday” wasn’t as permeating then.

Today however, stills from the short film broke into the World Wide Web, igniting a sense of child-like euphoria as everybody’s favorite Disney characters growing up will be seen mingling with fashion’s most influential individuals. In the film, Minnie Mouse takes center stage as it’s her Paris Fashion Week dreams that steer the story. Throughout her vivid dream, she meets some of fashion’s most familiar personalities such as Franca Sozzani, Carine Roitfeld, Sarah Jessica Parker, Cathy Horyn, Mario Sorrenti and even Sarah Jessica Parker. Along the way, she also picks up some Disney friends, including Mickey Mouse, Captain Hook, Daisy Duck and more.

If you’re wondering why a certain Vogue editor is nowhere to be found, it’s because she didn’t give her approval. We’re assuming that she wished to be crazy involved in the way her character would be drawn. WWD writes, “All the participants, a group not known for its small egos, were required to sign off on rights to their likeness and its artistic interpretation, which meant no lording over final cut. Chin, noses and waistlines would not be redrawn.”

At first glance, this partnership doesn’t bode much promise as they both hail from different sides business-wise. Luis Fernandez, senior vice president of creative for Disney Consumer Products, believes otherwise. “Barneys is an incredibly creative company, a different type of creativity. It’s obviously the fashion world. We absolutely are passionate about [Disney’s] creativity. Ours is more about storytelling,” he tells WWD.

The short film will be featured in Barneys’ flagship store in Madison Avenue and will be shown in the window displays alongside a 3D electric light show on November 14. The grandness of this campaign is proof that much like how Disney stories are written, there’s no dream to impossible to achieve—just see how Minnie Mouse worked her way to achieve her Paris Fashion Week dream.

Although this ingenious and captivating film took a year’s worth of creative and collaborative effort, it all seems to have been done in good spirits. “We thought, ‘A huge force in fashion and a huge force in animation. What better than for these two companies to get together and do something for the holidays?” said Fernandez.

Photos from Women’s Wear Daily

 

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