Cacharel to become Cacharel Paris
Posted by on November 21, 2012 | 4:15 pm EST

Cacharel Spring 2013

From Christopher Kane’s departure from Versus to Nicolas Ghesquire leaving Balenciaga, the fashion industry is undergoing a serious overhaul these days. As if things couldn’t any more topsy-turvy, here comes another shake-up all the way from Paris.

French label has joined the growing list of labels realigning its strategy. Recently, Cacharel has hired Richard Alibert – who came from Cèline and Bonpoint – as its new CEO. While hearing a new CEO is taking over at a well-loved label is nothing new, what’s shocking is that the company also declared that the label will be called Cacharel Paris effective Fall 2013.

Alibert will also lead the transition of Cacharel from being a designer brand to a contemporary line. With that, the rebranded Cacharel Paris will be dropping its prices by 30 to 40% commencing next season. From its highest price points of over $1,000, Cacharel Paris is set to offer its separates – shirts, dresses, and coats – between $195 and $650. Wonderful news, isn’t it?

The shocking news continue as Cacharel Paris is also working on bringing back design and advertising in-house. Even more good news is that designers Ling Liu and Dawei Sun will be retained. Despite the plentiful modifications happening at Cacharel, we at Fashion Glamour couldn’t be any more relieved by the fact that their always youthful and feminine collection will still be up for grabs.

[Photo Credit: iMAXtree.com

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