Besides being one of fashion’s most in demand supermodels, Coco Rocha is perhaps the most opinionated and involved in social media communities. Always fearless in voicing out her say about the industry and model welfare, Rocha again turned to Tumblr to courageously throw in her two cents about her cover for the May edition of Elle Brazil.
As a high fashion model I have long had a policy of no nudity or partial nudity in my photo shoots. For my recent Elle Brazil cover shoot I wore a body suit under a sheer dress which I now find was photoshopped out to give the impression of me showing much more skin than I was, or am comfortable with. This was specifically against my expressed verbal and written direction to the entire team that they not do so. I’m extremely disappointed that my wishes and contract was ignored. I strongly believe every model has a right to set rules for how she is portrayed and for me these rules were clearly circumvented.
With her involvement in the Model Alliance, a group working to protect models’ welfare and improve their working conditions, Rocha’s incensed take on the issue is nothing short of being appropriate. Based on Rocha’s statement alone, and assuming that there was indeed a written contract detailing her limitations, it’s pretty obvious as to who is wrong. In addition, this could spell a legal debacle for Elle Brazil, if a breach of contract has indeed transpired.
Although the magazine could easily contest that post-production work is well within their right, they should not have veered away from the contract. Better yet, they should have at least reached out to Rocha and tipped her on the final look. Further, Rocha’s no nudity stance in modeling is common knowledge in the industry, which compels us to ask Elle Brazil why they hired her in the first place.
While some models would have given anything to land a magazine cover, Rocha’s valuable retort to this issue just goes to show that though they work as fashion mannequins, they too have their own standards of correctness and appropriateness. Here at Fashion Glamour, we’re just as interested in receiving word from Elle Brazil after Rocha’s frustrated public vent but firstly, we’d like to throw in the fact that Rocha is missing her navel in the cover too.