For the spring/summer campaign of its Dior Addict fragrance, Dior tapped the doll-like beauty of Dutch model Daphne Groeneveld for a beachside, vintage-inspired photo shoot lens-ed by Tim Walker. Set against a scenic oceanfront backdrop, Groeneveld is all about fun and femininity as she is photographed in a series of effortless images featuring her charming, candid, and cotton-candy personality.
With only a black bikini, a massive sun hat, and cat-eye sunglasses to cover her up, Groeneveld turned the shore into her own bedroom as she teasingly peers above a leopard-print divider. In another shot, Groeneveld and her cotton candy smile is captured walking down a street with two men on the lookout.
Although the campaign is visually arresting and charming, the Fashion Glamour team had to ask ourselves what fragrance this campaign is advertising for it seemed to be a photographic disconnect from the “addict” in Dior Addict. Perhaps they’re trying to evoke an addiction to the sun, sea and sand? Enlisting a model as pale as the porcelain-skinned Groeneveld however, doesn’t really deliver that kind of message. That minor glitch—or otherwise—aside, you can’t turn a blind eye to the enviable scenery.
Images from Design Scene