Ferragamo launches Signorina fragrance
Posted by on March 22, 2012 | 9:56 am EST

Salvatore Ferragamo bottled femininity and elegance with the company’s latest fragrance, Signorina. The name, which translates to “young woman” in Italian, celebrates timeless sophistication and vivacious youthfulness while staying true to the brand’s Italian heritage.

Described as floral, oriental and fruity, Signorina was created by IFF perfumers Sophie Labbé and Juliette Karagueuzoglou. The fragrance carries top notes of bright pink pepper and blackcurrant buds. Jasmine, peony and rose deliver freshness as the middle notes, while patchouli, musk and pannacotta accord rest at the bottom.

Arriving in a chic flacon with a two-toned Vara bow, the scent’s subtlety and sweetness carried through to the packaging. The box, which resembles that of a precious jewel box, is splashed with a light pink shade for a genuine feeling of effervescence and grace.

Staying true to their roots, the brand handpicked Italian model Bianca Balti as the face of the campaign which was shot by Mikael Jansson. Signorina is available in 30, 50 and 100mL bottles.

Images from Salvatore Ferragamo

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