French labels, Comité Colbert to roll out anti-counterfeiting campaign
Posted by on May 30, 2012 | 2:34 pm EST

One of the campaign slogans

The timing could not have been any more perfect. Just days after Prada CEO Patrizio Bertelli shared his view on counterfeit goods, French luxury goods association Comité Colbert comes out with a series of sardonic posters geared towards battling the thriving counterfeit goods industry. Cartier, Chanel, Christian Dior, Lacoste, Longchamp, Louis Vuitton, and Van Cleef & Arpels came together to create the campaign slogans. Directed towards summer travelers, 10,000 posters will be displayed in 18 of France’s busiest airports beginning June to warn them on the implications of purchasing fake goods.

This effort is in collaboration with French Customs, particularly the French National Anti-Counterfeiting Committee (CNAC), which reports that France loses about 6 billion euros or roughly $7.4 billion in revenue each year to rampant counterfeit purchases. Comité Colbert president Elisabeth Ponsolle des Portes told WWD that e-commerce sites offering fake designer products are to be blamed for this growing problem.

For Christian Dior CEO Sidney Toledano, the root of this retail evil lies in their home market despite majority of counterfeit goods originating from Asia. “The people buying fake goods are not Chinese, Vietnamese or Russian, they are European,” said Toledano. “Every time you buy a fake Lacoste, a fake Longchamp, a fake Chanel, you are shooting yourself in the foot on the values you hold dear,” he furthered.

Image and report from Women’s Wear Daily

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