The fashion world knows Gisele Bundchen can bring range to the camera every time she lends her bombshell beauty for an editorial, a cover or even a campaign, but that wasn’t the case in the July issue of Vogue Brazil. The images, which Made in Brazil snagged before the issue landed in newsstands, were far from the typical sensational editorial shots the supermodel would often land.
Decidedly lackluster and bland, we can’t quite figure out if it’s the supermodel who didn’t deliver or if it’s the art direction in its entirety that failed to ignite some high-fashion spark in us. For one, there seems to be an eerie posing similarity in several of the photos—legs apart, asymmetrical shoulders and a hand on the hip. Then again, the all-too ordinary theme didn’t offer anything groundbreaking as well.
In one of the shots in the graffiti-themed editorial, Bundchen is photographed sitting atop a table of paint buckets clad in a seriously psychedelic pair of pants. The rest of the images are virtually the same—Bundchen looking stoic but seductive against a range of colorful walls. As such, we arrive at the conclusion that it was the mess of a theme coupled with poor photo selection on the magazine’s end that landed them with this uninspiring editorial.
This won’t be Vogue Brazil’s first editorial fiasco. Last year, they were famously scorned by various media outlets for running a blurry Bundchen photo on the cover of its July issue as well. Do you think Vogue Brazil scored an editorial success with these images?
Photos from Made in Brazil