Giuliana Rancic, Shenae Grimes join LOFT’s ‘Live in Pink’ launch
Posted by on August 16, 2012 | 10:15 am EST

Stylish celebrities arrived at the Petit Ermitage in West Hollywood on Wednesday to join LOFT in celebrating the launch of “Live in Pink,” a clothing and accessories capsule collection that supports The Breast Cancer Research Foundation (BCRF). To put the predominantly pink line at the forefront of all the festivities, LOFT tapped breast cancer survivor and television personality Giuliana Rancic to style the collection.

Like Rancic, who sported a peter pan-collared blouse from the “Live in Pink” line, guests who joined the women-driven affair also stepped out in LOFT, showering the venue with visually delectable pink pieces.  Twilight’s Nikki Reed stepped out in the brand’s fuchsia mini dress that she paired with a cool leather jacket and strappy heels. The two eras of 90210 were well-represented as Shenae Grimes and Jennie Garth mingled with the crowd. Grimes was feminine and sharp in LOFT’s pink lace tee, and a high-waisted leather skirt. Garth, on the other hand, chose a soft pink chiffon dress with a piped neckline and waist in neon yellow.

Rancic’s collaboration with the brand also extended from styling clothes to designing a necklace. “I love fashion, I’m a fashion girl, so when LOFT approached me and said hey we’re doing a collection for breast cancer awareness and we would love for you to design a piece for us, I said of course. Fashion and charity? Why not? It’s a no-brainer,” said Rancic to Jenn Harris of Los Angeles Times. The “Live in Pink” pave crystal link necklace also made an appearance at the event, with Brittany Snow accessorizing her chic ensemble with Rancic’s design.

Other personalities who paraded around the venue wearing pieces from the “Live in Pink” collection included Keke Palmer, Alex Frnka, Holland Roden, Christian Serratos, Greer Grammer, Marisa Quinn, Jen Lilley and Harley Viera-Newton. The Rancic-styled collection is scheduled to hit LOFT stores and LOFT.com this October. Further, 25% of the line’s sales will go to the BCRF.

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