Hedi Slimane is continuing the reinvention of Yves Saint Laurent to Saint Laurent Paris with the release of the label’s first campaign under the returning designer’s creative leadership. For the new campaign shot by Slimane, he tapped Polish beauty Anja Rubik to embody the Saint Laurent Paris woman.
Gorgeous black and white photography created an opulent photo series, while keeping the focus on the storied label’s beguiling penchant for modern luxury and absolute sex appeal. Tailored pants, sleek blazers and dramatic capes were on display, further cementing that this is indeed Slimane’s point of view that we’re seeing. Rubik does a stellar job as well, forcing us to halt what it is our doing and just ogle at the glamour she’s projecting.
Click through the slideshow above to see how Slimane’s stunning spring campaign compares to the label’s previous ads.
Photos from Saint Laurent Paris