We know brown-bagging is still a thing, but who knew there was a market for designer paper bags? Apparently, the world’s fashionable men are falling for them. Jil Sander’s Vasari bags appeared on the men’s fall catwalks, looking like glorified sandwich bags. We didn’t think men would catch on the trend Jil Sander was kick starting, but surprisingly it did. In fact, the label’s medium Vasari paper bag available on LN-CC, the only UK stockist of Jil Sander, has already sold out.
Looking at this surprisingly-sought-after piece, we can see why this “bag” has catapulted itself well into men’s radar. This bag is everything that a man is. It’s sleek, rightly mannish and luxuriously crafted, which are just the right elements to pique any man’s attention. This superbly minimalist bag also comes with a slight nod towards elegance via the gold-hued eyelets placed near its base. Affording the only color contrast is an inconspicuously placed Jil Sander logo at the bottom of the front panel.
Then again, remembering that it’s made of coated paper and suddenly its $290 price tag (on sale) doesn’t seem too appealing anymore. Besides, it doesn’t even have handles, consequently making it more appropriate to be called a brown bag than a paper bag. Let’s be honest now. If and when Jil Sander restocks, would you buy your man this paper bag? Can’t decide? Click through the slideshow above to see every nook and cranny of this ridiculously popular bag.
Photos from LN-CC