Jason Wu to launch contemporary line Miss Wu
Posted by on July 18, 2012 | 10:31 am EST

Jason Wu to launch contemporary line Miss Wu

After starting the year with a remarkable bang courtesy of his successful collaboration with Target, Jason Wu is hopping right back on the wagon and releasing his own contemporary line called Miss Wu. The latter is actually the name of the company’s wide-eyed owl crest. Although it’s common to see designer creating diffusion lines hinged on making their garments more affordable, such was not the case for this endeavor. “Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself,” said Wu to Women’s Wear Daily.

Far from the immaculate dresses and luxurious fabrics we see in his main collection, Miss Wu will offer a more playful and younger vibe as the first collection due this Spring will feature printed and textured shift dresses, floral skirts and other charming details. “I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am—slightly more downtown, and with a more relaxed attitude,” narrates Wu. Although it’s clearly different from his main collection, Wu’s design DNA is still there. Besides, this new line could bridge the gap between Wu and other sets of women who don’t necessarily associate themselves with the high-octane glamour of his main collection.

Miss Wu will be introduced to the public in January, where it will debut with a 40-piece spring collection in tow. The first collection is inspired by the iconic women of the 1960’s such as Jane Birkin and Marianne Faithfull. Each garment will retail from $95 to $495. The designer has teamed up with Nordstrom to house exclusively the collection among its 49 locations as well as its website.

Although there’s still half a year to go before Miss Wu officially arrives, the designer is navigating the business side of things pretty well as he already knows where to take the contemporary line in the next few years. “The first two seasons are based solely on ready-to-wear. By 2014, we plan to have accessories,” said Wu.

Photo and reports from Women’s Wear Daily

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