One of the most talked about fashion shows last year was Chanel’s Métier d’Arts presentation, which was lavishly held at the Lithlinglow Palace in Ediburgh, Scotland. Since then, we’ve been pondering on where Lagerfeld will take us next. At the WWD Apparel & Retail CEO Summit held at The Plaza Hotel in New York a few days ago, Lagerfeld revealed that he already has a location in mind and it’s miles away from what – or where – we were expecting. It will be somewhere in Dallas, Texas.
Of the many options in and out of the US, why did the 79-year-old creative director pick Dallas? “I love Texas. I love Texans,” Lagerfeld said at the conference. Well, it’s actually not as simple as that. “When Chanel reopened, the French press was beyond nasty. The only press that understood it immediately was the American press, and Neiman Marcus gave her the Oscar for her collection, so I think it’s a nice thing to go there,” he explained.
With the brand relentless in its mission to deliver timeless fashion and Lagerfeld unfailing in his desire to make every show an extravaganza, Dallas may be unrecognizable by the time the invites are handed out.
On a lighter note, since Lagerfeld stayed true to the opulence of the Scottish castle venue of the last Métier d’Arts show, does it follow that we’ll be seeing a runway show filled with cowboys and horses? Perhaps we will. However, knowing Lagerfeld’s love of grandness, we might as well expect gold tinted soil or crystal-adorned fences.
[Photo Credit: iMAXtree]