Last season, Lanvin delivered a seductive model-heavy dinner party with snakes slithering into the scene like perfectly polished-yet-still-uninvited guests. For this season’s campaign, Lanvin’s Alber Ebaz dialed down the drama and perhaps the label’s advertising expenses as well for no model was used to front the campaign. Seemingly rebelling against the campaign norms, Elbaz instead enlisted real people aged 18 to 80 to star in the ads.
For this intriguingly-themed campaign, Elbaz tapped the photographic genius of Steven Meisel to lens the ads. The set kept up with Elbaz’ realistic goals, which appears to be a cacophony of high-end luxury and practical street style with shabby furniture contrasting the exquisite Lanvin pieces. Speaking to Women’s Wear Daily, Elbaz said that he wanted to bring the clothes “back to the street” and see them on real people of different sizes and ages.
No detail has been given on the selection process. However, the cast offers an interesting mix of people. From a waiter to an 80-year-old fashion fan, Ebaz has indeed captured utmost diversity. Although the woman featured in the ad above is not a professional model, the Lanvin team truly outdid themselves in making sure these real women—like the woman above—look just as elegant as their Lanvin clothes.
The full campaign will descend in magazines’ September issues. A campaign video is also in the pipeline, set for an August 21 deployment.
Photo from Lanvin via Women’s Wear Daily