Loewe taps Penélope Cruz as brand ambassador
Posted by on November 12, 2012 | 4:26 pm EST

Penelope Cruz at the 2012 Orange British Academy Film Awards

Apparently, the sultry Spanish beauty of Penélope Cruz doesn’t just click in the Hollywood landscape. Luxury leather goods company Loewe revealed today that the enigmatic Cruz has signed on to become the face of the label for three years. “Embodying Loewe values of passion, authenticity and excellence, Penélope Cruz, Spain’s first and only Oscar-winning actress, is the perfect brand ambassador,” announced the label.

Cruz appears to be a shoo-in for the role not only because she relates with the storied Spanish-rooted brand, but also because the actress has consistently been the picture of sophistication on the red carpet. “Penelope is Spain’s most famous woman. For us to collaborate feels right and natural,” said Loewe creative director Stuart Vevers.

Cruz, who has previously posed for Ralph Lauren, will mark her Loewe debut in the label’s spring 2013 campaign. The said shoot will be helmed by Mert Alas and Marcus Piggott and will break in magazines in January. To be modeling for a stellar fashion house is any Hollywood A-lister’s dream, but to have that fashion house come from your home country is even more rewarding. Moving forward, we can only hope to see Cruz land more glamorous advertising deals. She does, in fact, has the face to move mountains.

Photo from PR Photos

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