Louis Vuitton loses legal battle over knockoff bags
Posted by on June 19, 2012 | 10:27 am EST

Louis Vuitton Fall 2012 Runway Show 

Five months after Louis Vuitton sued Warner Bros. for its use of counterfeit bags in last year’s blockbuster hit The Hangover Part II, the luxury label finally gets its long-awaited verdict—and they’re not happy. Women’s Wear Daily reports that New York federal judge Andrew Carter dismissed the case, citing that Louis Vuitton’s claims were not “particularly compelling” to hold legal ground.

The lawsuit, which was filed late in 2011, alleged that Warner Bros. knowingly used fake Louis Vuitton leather goods despite pleading for them not to. The French label also stressed that the scene will lead to “consumer confusion.” However, the judge furthered that the bag only appeared for a few seconds and wasn’t the main focus of the scene. The latter refers to an airport scene where Zach Galiafianakis’ character is seen carrying a fake Louis Vuitton bag with an LVM emblem while mispronouncing the brand.

The movie, which grossed close to $600 million worldwide, made the world buckle in its humor and jokes, but Louis Vuitton clearly can’t get through the punch line. “We are deeply disappointed in the court’s decision. We remain committed to protecting our brand, and will remain vigilant in our efforts to prevent inappropriate and misleading use of our trademark for the benefit of our customers,” said a spokesperson for the French label.

Photo from Louis Vuitton
With reports from Women’s Wear Daily

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