L’Wren Scott is changing her runway ways. It has been announced that the fashion designer will present her Fall 2013 collection in London on February 17, instead of her regular appearance at New York Fashion Week.
This isn’t actually the first time the designer is moving to another fashion capital since she has already taken over the runway of Paris Fashion Week when she showed her Spring 2013 collection back in October.
“I liked the idea of not being tied to one place, one time, one format,” said Scott. The designer cited her label’s growing presence in Europe as part of the reason why she thinks that this is the perfect time to give London a try.
How do you like Scott’s idea of constantly traveling from one fashion capital to another to present her collections?
[Photo Credit: iMAXtree]