Proenza Schouler is clearly over spring and summer’s excess of colors as the brand opted for a more moody and androgynous vibe for its fall campaign. The new ads, which star Canadian model Meghan Collison, harkens back memories of their sensational grunge-y fall 2010 campaign. Without a doubt, Proenza Schouler is wooing women with a flair for tomboyish style.
Photographed by Alasdair McLellan and styled by Marie Chaix, the black-and-white ads feature Collison sporting some of the standout jackets from designers Lazaro Hernandez and Jack McCollough’s fall collection. The model’s disheveled hair and slight devil-may-care attitude make us want to be the cool girl that Collison is portraying.
Although black-and-white ads are anything but groundbreaking, we still appreciate Proenza Schouler’s efforts to temporarily veer away from their often colorful ads and delve into something more raw and unrefined—despite looking like an extension of Alexander Wang’s campaign.
Looking at Collison however, we can’t help but be reminded of Freja Beha Erichsen—the quintessential cool girl of the modeling industry. Now that we mentioned it, could Erichsen have been the inspiration for Collison’s looks?
Photos from Proenza Schouler