As Natalia Vodianova returned to front the fall campaign of Stuart Weitzman, so did the black-and-white seduction that transpired in the label’s last spring campaign. Mario Testino also returned to lend his photographic genius for the campaign, which is grounded on creative director David Lipman’s idea that a pair of Stuart Weitzman shoes is the first thing you wear in the morning and the last one you take off.
As such, Vodianova channeled the look of a woman who either just got out of bed or one who is just about ready to call it a day. The Russian beauty may be missing some crucial clothing but she does have her “Stuarts” to hog the attention. From a menswear-inspired pair to the iconic 5050 boot, the label’s chic, glamorous and statement-making shoes are truly bannered in stunning—though sexed up—fashion.
Vodianova’s come-hither gaze, tousled hair and visually-stimulating posing yielded a set of images that undoubtedly banked on the age-old adage that sex sells. Amid the lack of visual grandness because of the minimalist set, the campaign soared with absolute seduction. The campaign will break in fashion magazines such as Vogue, Elle, Interview, Vanity Fair and InStyle this September.
Photo from Stuart Weitzman