Condé Nast International is branching out with the release of Allure Russia’s debut issue this September. Nabbing the coveted cover for the title’s first issue is one of the country’s most in-demand models, Natasha Poly. For its debut issue, the magazine bannered its beauty expertise, featuring Poly in a stunning close-up shot captured by Regan Cameron. With her piercing eyes and luscious red lips on gargantuan display, you know that Allure Russia means business when it comes to beauty.
According to Condé Nast Russia president Karina Dobrotvorskaya, the arrival of a Russian edition of Allure is only fitting since “Russian women have a special relationship with all things beauty-related.” With the country being home to some of the world’s most recognized and beautiful supermodels including Natalia Vodianova, Sasha Pivovarova and Poly herself, we actually think a local edition is beautifully timed.
Besides the print version, a website, an iPad and a mobile app called Allure Beauty Product Finder was also released. Previous Russian Tatler beauty director Ksenia Vagner is the new magazine’s editor in chief.