Givenchy could not have chosen a more appropriate beauty in Russian model Natasha Poly, who stars in the label’s new ad campaign for Ange ou Démon Le Secret Elixir fragrance. The pastel heavy print ad features Poly with a set of outrageously teased hair seducing the camera with nothing but a romantic cape to cover her up.
The decidedly devilish smolder Poly is giving to the camera is an irony against the rather innocent aesthetic of the lace cape. Whether she was playing the part of a demon dressed as an angel or a cherub with a hellish persona, Poly undoubtedly nailed the campaign’s theme. The stunning model, who is one of the industry’s most-booked faces, was photographed by Inez van Lamsweerde and Vinoodh Matadin.
Even more surprising is the rather feminine approach Givenchy chose for this campaign. Givenchy, after all, is not one for womanly subtleties. Last year, the luxury label tapped Hollywood actress Uma Thurman to front the fragrance’s campaign.
Watch the accompanying campaign short starring Poly in the video below: