Prada debuts “A Therapy” at Cannes
Posted by on May 22, 2012 | 10:33 am EST

Flyer for the Prada short film  "A Therapy"

Without a doubt, everybody who’s anybody is at Cannes—celebrating, toasting and admiring the bevy of marvelous films being rolled out. Perhaps one of those films is Prada’s Roman Polanski-directed short film titled A Therapy. The short, which was screened under the Cannes Classic selection, featured Helena Bonham Carter as a lonely rich woman and Ben Kingsley as her introverted psychiatrist.

The film began with the Prada-clad Carter arriving for a one-on-one session with Kingsley. Carter lies down on the chaise lounge and starts talking away about her recent dream while Kingsley tries to write down every detail. Quickly you’ll realize how apathetic Kingsley is about Carter’s predicament as he kept shooting looks of lust at the opulent fur coat on the coat hanger. Kingsley eventually gave in to the beckon of luxury, elegantly walked up to the coat, and tried it on. The film ended with him holding the fur against his delighted face and a “Prada suits everyone” text.

The three-minute film stayed away from becoming just another advertisement, and instead delivered a refreshing-but-stylized visual appearance that managed to be humorous without losing touch of the Prada luxury, of course. Eloquent but still deeply hinged on the reality of fashion today, Prada truly captured the brand’s aesthetics and perhaps the fancy of everyone watching. A Prada spokesperson said that they tried to keep the short film light and funny, which we think they absolutely nailed.

Speaking about the project, the controversial director said that at first, he didn’t think he could be himself. “When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favorite group of people on set and just have fun.”

Watch the film below.

 

Image and video from Prada

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