Besides being one of the purveyors of red carpet-ready dresses, Reem Acra is also famed for her magical bridal gowns. Perhaps in an effort to cater to a wider market, Acra has reportedly teamed up with Nordstrom to create a contemporary made-to-order line called Roses by Reem Acra, Women’s Wear Daily reports. The designer’s latest endeavor will be available at Nordstrom Wedding Suites starting in late June.
Although greatly different in pricing, the designer still turned to her main line for inspiration. According to WWD, Acra reimagined six pieces from her main collection to comprise her new venture. Gowns will be also kept below the $4,000 mark. “I had a lot of brides with smaller budgets come to me wanting to wear my dresses. Now I am able to reach more brides,” Acra told WWD. To keep this pricing strategy in place, she looked towards more affordable materials without deviating from her designs.
Come November, six more wedding gowns, veils, and other bridal accessories will be revealed at Nordstrom Wedding Suites’ 18 locations across the US.