Rei Kawakubo teams up with Hermès to revamp the French label’s iconic scarves
Posted by on November 26, 2012 | 4:36 pm EST

Comme des Garcons Fall 2012

The surprising collaborations between fashion labels are still going strong. While the world is still waiting to see the wonderful team-up between Prabal Gurung and Target that’s dropping in stores early next year, here comes another collaboration bound to make 2013 even more exciting.

Comme des Garçons’ Rei Kawakubo has teamed up with French luxury brand Hermès to reconstruct the French label’s iconic and classic scarves. The Japanese designer created two limited-edition collections of scarves, which are collectively called Comme des Carrés. The Noir et Blanc line will have an abstract black-and-white motif, while the Coleur set will be closer to Kawakubo’s approach, boasting of colors and geometric inspirations.

“During this joint project, rather than being guided by the idea of the scarf as it is worn, I became interested instead in the beautiful ‘artworks’ that the designs on Hermès carrés represent, and I sought to change them by adding elements,” Kawakubo told Women’s Wear Daily. “By combining them with abstract images, we have transformed the carré and created a unique object.”

Recent collaborations were all hinged on gaining mass market attention, but this seriously luxurious partnership is a clear frontrunner in besting other designer partnerships as the year’s most memorable. For one, it’s not everyday that a house as prestigious as Hermès allows such a fashion-forward designer like Kawakubo meddle with their long-enduring design philosophy.

The scarves will retail from $492 to $2,076, and will be available beginning February 2013 at the Comme des Garçons boutiques in Aoyama, Tokyo, New York and Paris

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