Rumor: Beyoncé to be the new face of H&M?
Posted by on January 13, 2013 | 8:59 pm EST

Beyonce at the Schiaparelli and Prada Impossible Conversations Costume Institute Gala

Social media sites are as powerful as news agencies for information travels fast and far in a matter of seconds — or mouse clicks.

This is how rumors of H&M’s new campaign star — Beyonce — surfaced on the World Wide Web. According to a number of media outlets, music royalty Beyoncé will front the Swedish retailer’s summer campaign.

The tittle-tattle came up after one of Beyoncé’s dancers reportedly posted on Twitter a series of photos showing the R&B singer posing in colorful swimsuits and captioned them, “First day of trial in the Bahamas! H&M all set … go.”

Unfortunately, the alleged tweet has been taken down from the website due to unspecified reasons. Curiously however, the singer did post a photo of her and Blue Ivy enjoying some time alone in the beaches of Bahamas around the time that tweet surfaced. Now, that adds fuel to the speculations, doesn’t it?

Despite all these reports, H&M and Beyoncé have remained mum about the issue, neither confirming nor denying the persistent rumor.

Whether there’s an ounce of truth this or not, we at Fashion Glamour can’t help but get thrilled at the thought of a fast fashion favorite and a music icon collaborating. We’re not sure how the public will take this, but we’re definitely eager to see how the campaign turns out – if it’s true, of course.

[Photo Credit: PR Photos]

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