Not that his name is forgettable or, worse, unheard of, in the world of fashion, British designer Paul Smith launched this month his exhibit and book with the idiosyncratic title, “Hello, My Name is Paul Smith.” From November 15, 2013 until March 2014, Paul Smith’s exhibit and book will be showcased at the London’s Design Museum.
Eminent for his classic pieces tailored firstly to men, Paul Smith is recognized for his affection to simplicity in terms of designs. His humble beginnings and fortitude to rise above the tricky business has inspired many. Looking back at his journey – from being a menswear buyer to bearing the name that is emblazoned in over 200 shops worldwide – Paul Smith created the exhibit and book to revel the history, collections, and inspirations that abetted the brand’s conquest throughout the years. The book takes readers into the emancipation of the brand, including the creative processes that transpire in crafting every collection, which are artistically presented through graphics, photographs, and essays.
An understanding of the roles and relationship between a designer and retailer is considered a key element on why Paul Smith became the Paul Smith – a designer and brand esteemed around the world. His involvement in all the aspects of his business should not be taken as a manifestation of obsession with wealth though, for he has been quoted a lot of times disputing entrepreneurs’ tendency to fixate on status, wealth, and power. He’s always been a figure looked up to for his humility and for believing that life is a joy that should be cherished.
“Hello, My Name is Paul Smith” will also have a digital version for the iPad.