Vera Wang launches cosmetics line
Posted by on March 28, 2012 | 9:54 am EST

Vera Wang is slowly becoming a genuine lifestyle brand, as the designer continues to diversify her brand. From flowers to beddings, the luxury brand can now add another bullet to its growing portfolio with the launch of a cosmetics collection called Simply Vera Vera Wang.

Inspired by Wang’s own makeup ideology, the up-and-coming makeup range taps into the “confidence and individuality” of women as they create makeup looks which could be worked into a variety of events and occasions. May it be a simple shopping day out or a momentous wedding, the collection paves the way for a woman “to express her personality.”

The collection, which will be exclusively available at Kohl’s Department Stores and its website in April, include 16 products in 74 shades. From eyeshadow duos to a versatile concealer, Wang has ensured that every aspect needed in creating a beautiful makeup is covered.

Image and report from Vera Wang

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