Vogue Paris introduces new look in September issue
Posted by on August 13, 2012 | 1:16 pm EST

The month of September is big for fashion magazines, as publications left and right have announced something decidedly different about their upcoming issues. The Lady Gaga-fronted Vogue issue and Katy Perry’s appearance on Elle, for instance, are the respective glossies’ largest issues. Some magazines however, weren’t too lucky, as their September issues will be much lighter with fewer ad pages.

While most of the changes are hinged on advertising pages, Vogue Paris’ September issue is all about a new look. The changes however aren’t too startling. The new layout is notable cleaner and more spacious, while the typography was also slightly modified. As for the content, sections have been renamed and added, while stories will be greatly hinged on the Vogue aesthetic.

According to editor in chief Emmanuelle Alt and Condé Nast France president Xavier Romatet, there was an effort to have the magazine exude the Parisian persona. It is, in reality, the only Vogue title that carries the name of a city, not the country. “Everyone fantasizes about Paris. It’s the concept of the ‘Parisienne.’ The ‘Parisienne’ is a girl who makes people dream worldwide, rightly or wrongly, a girl who represents a particular style, a taste, an allure,” explained Alt to Women’s Wear Daily.

“It is very important to make your mark on the layout, to have a magazine tailor-made for the content you want to have,” she said. We however, can’t help but assume that this change has more to do with distancing the magazine away from how it looked under Carine Roitfeld’s leadership. Nevertheless, we’re excited to see how the new Vogue Paris will be received by its loyal readers.

To commemorate the new look, the new issue has three different covers featuring Kate Moss, Daria Werbowy and Lara Stone. Themed around the color black, the three models were photographed by Mert Alas and Marcus Piggott wearing a sheer black Dolce & Gabbana dress. The new issue will hit newsstands on August 23.

Photos from Vogue Paris via Women’s Wear Daily

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