Will Net-A-Porter finally extend its massive hold of the online retail segment to the print industry? It has been announced by a number of media outlets that the online fashion retailer is planning to launch a print version of its e-magazine.
“Traditional publishers always say that we are lucky for being born in a digital age and don’t have a legacy of print. But we still see it as important,” the company’s CEO Mark Sebba said during the Business Leaders Network’s Making it Mobile event in the UK.
With Sebba putting great emphasis on the value of print presence, he officially announced that Net-A-Porter will be releasing a major fashion magazine within the next twelve months.
Sebba also emphasized that Net-A-Porter founder Natalie Massenet’s previous experiences at Women’s Wear Daily and Tatler allowed her to present Net-A-Porter like a magazine. Clearly, this experience helped Net-A-Porter sell its clothes in a way that separates itself from its catalogue-heavy competitors.
While the specifics have yet to be revealed, we might as well expect Net-A-Porter to go for a grand print debut. Who knows? Net-A-Porter might be readying itself to compete with publication giants such as Vogue, ELLE, and Harper’s Bazaar.
[Photo Credit: Net-A-Porter]